INNOVATION BY DESIGN

A Practice of Making

We are a multi-disciplinary studio creating products, artworks and experiences where design, art and technology meet.
Our approach combines creative thinking with a deep understanding of materials, technology and production, allowing us to take complex ideas from ambitious visions to tangible outcomes.

Services

We bring together creative thinking, research and hands-on expertise to explore new ideas, challenge conventions and turn ambitious concepts into reality.

Together, we bring experience in securing and managing over €23 million in grants and investment funding, across European and international programmes, including Horizon Europe, the European Innovation Council (EIC), Innovate UK and Berlin Senate funding initiatives.
From identifying opportunities and building international consortia to proposal development, funding strategy and project management, we support ideas from application to successful realization.
We explore technologies as tools for new forms of creation, interaction and experience.
From immersive environments and interactive installations to AI, digital identities, 3D scanning and emerging media, we connect technology with human experience.
We experiment with form, function and materiality, bringing together traditional processes and emerging production techniques.
Our work spans product design, experimental materials, digital fabrication, 3D technologies and the development of physical and digital objects.
Every project begins with an idea. We explore possibilities, shape concepts and develop creative directions that connect design, culture, research and technology.
From early exploration to fully developed concepts, we give ideas a clear identity and direction.
We conceive, curate and produce exhibitions, installations and environments that bring ideas into physical space.
Combining artistic direction, spatial thinking and technical production, we create experiences that engage audiences and offer new perspectives.
Our work includes interdisciplinary research, creative partnerships, artist collaborations, funding development and end-to-end project management - guiding projects from initial exploration through prototyping, production and realization.

Meet the team

With over 20 years of combined experience and €23 Million across across art-tech, design, research and cultural heritage projects, we collaborate with brands and institutions to bring visionary ideas to life.

For over 12 years, Hristiyana has taken complex innovations from concept to market across luxury fashion, femtech, sustainable materials and cultural heritage. She founded one of WIRED’s 100 Hottest Startups in Europe and led one of TIME’s Best Inventions of 2024. She has delivered over a hundred products for leading brands and specialises in 3D printing and 3D scanning. She also curated a global library of endangered art and craft forms, built with UNESCO and UNDP. Her guiding question: how can innovation be ambitious, beautiful and fair?

Violeta has over 10 years of experience creating immersive experiences where art, science and technology meet, for brands such as Sony and The Met and for leading art-tech events. She holds a PhD in Cyberawareness and has led international research projects, curated art-tech exhibitions and built residencies connecting artists, researchers and technology partners. As a co-founder, researcher and creative producer, she focuses on cultural production, partnerships, funding and ethical, human-centred technology.